AurskogMart'n: bringing the festival home to the village
Client
AurskogMart’n
Services
Strategy, video, photo, publishing
Year
Summer 2026
Channels
Facebook, Instagram, TikTok
The brief
The festival lasts three days, but the visibility should last longer. The brief was simple to write and demanding to deliver: be AurskogMart’n’s eyes and ears all weekend.
How we did it
We had two people on site all weekend, shooting video and photos and editing continuously. We rigged together with the volunteers on Thursday and stayed until the last song on Sunday night.
Content was edited and published while the festival was happening, not afterwards. The Saturday recap went out at 03:30 on Sunday morning and became the post with the highest engagement of the whole period. The most viewed photo of the weekend wasn’t an artist but Ronny, the security guard who greets you at the gate.
From the festival weekend
The result
Festival weekend 2026
385 120
views
76 852
video plays
12 020
interactions
36
videos across three channels
03:30
the Saturday recap went out, and became the most engaging post of the period
2
from Megapiksel on site all weekend
On top of everything published during the weekend, we made content AurskogMart’n can use in the run-up to 2027.