Film, photo, analytics, planning, organic distribution
Year
2026
Channels
Instagram, Facebook, TikTok
The brief
Rosenberg is a 95-year-old family business that started in Fetsund in 1931 and is now run by sisters Camilla and Cesilie in Lillestrøm. The goal was to lift Rosenberg’s digital presence to the level their craft deserves, and reach customers where they actually scroll.
How we did it
We tailored the content to the audience Rosenberg actually has: local, loyal and interested in the craft behind the counter. That means slow, documentary work where real faces and real hands get the space, with no effects for the sake of effects. The 95th anniversary became the anchor of the period.
The result
Four months of management
655 740
reach (+47%)
17 230
interactions (+49%)
+2048%
growth on TikTok
95%
of followers are Norwegian
1 in 5
Instagram followers live in Lillestrøm
95
years since Rosenberg started in Fetsund
The audience is literally the customers in the shop. The content reaches exactly the people it’s meant for.