Svartsurbær+ wanted to market its dietary supplement with a campaign fronted by Bjarne Brøndbo. Together with ECIT Marketing, we were responsible for concept, film and photography.
How we did it
We made ads that are down to earth and relatable, where people can recognise themselves. Instead of putting Bjarne on a pedestal, we meet him in everyday life: hiking in the forest, in his boat, at the cabin and at home in the living room with his records on the wall.
The films are short ads in vertical format for social media, and the photos from the shoots give the campaign a consistent look.