Work / Norway Cup

Norway Cup: the social media team three summers running

Client

Norway Cup / Bekkelaget Sportsklub

Services

Strategy, video, photo, publishing

Period

Summers of 2023, 2024 and 2025

Channels

Instagram, Facebook, TikTok, Snapchat, YouTube

The brief

Norway Cup is the world’s largest football tournament for children and young people. With thousands of players, teams and supporters gathered at Ekebergsletta in Oslo, the goal was to capture the unique atmosphere and share it in real time.

The aim has been the same every year: lift Norway Cup’s digital presence with professional content and high activity, both during tournament week and the rest of the year.

How we did it

Megapiksel was responsible for strategy, content production and publishing all three years, working closely with Norway Cup’s communications department and press team.

In 2024 we brought a team of 3.5 full-time positions and covered both football and handball, with dozens of videos during the week and a large video library for the rest of the year. In 2025 we stepped up the publishing: two producers, a dedicated social media specialist and publishing lead, and a permanent editor. With 8-12 unique posts a day we covered everything from intense finals to friendship and celebrations on the sideline.