Main film, explainer social videos, comedy sketches
The brief
Ragn-Sells works with waste, recycling and resources, a field full of important knowledge that many people find heavy and boring. The brief was to bring the expertise forward and make it easy to understand.
How we did it
We made short, effective videos that explain the technical side quickly and simply, without losing the message. On top of that we made simple, entertaining sketches for social media. Humour that sells, and that makes people watch to the end.
Everything is delivered in the formats the channels need: a main film in 16:9, and social versions in both 9:16 and 4:5.
The delivery
Main film (16:9)
Explainer videos for social media that make the subject short and simple